8 Sales Follow-Up Email Templates in 2022

Sending outreach emails (or any form of sales emails) without paying attention to the follow-up process is a common error. Sales teams focus solely on producing an excellent first email, but the follow-up emails are reduced to just a necessity or box-ticking activity that they do without any care. That’s a major error considering that research consistently demonstrates that the majority of sales come from a sales follow-up email.

A sales Follow-Up email is extremely important and you must write it with utmost care. If you don’t know where to start then this is the perfect place for you. The below-mentioned templates will guide you in your pursuit.

Subjects for “Sales Follow-Up Email”

You know a great email always starts with a good and catchy subject line. Always remember every email is incomplete without its subject and there are chances that the receiver or in this case your client might not even open your email if there is no subject line there. If by any chance you are writing a sales follow-up email and don’t know what to write in the subject line then you can move forward with the one mentioned below:

  • Still any interest in our service?
  • Any updates for us?
  • It takes two to tango
  • Let’s cut to the chase
  • How can we improve your {business goal}?
  • Let’s have a 10 min call on this?
  • {name}, quick question
  • {name} recommended we chat

1. Sales Follow-Up Email after No Response

Dear {Name},

I’m writing to thank you for your time and to find out how you’d like to move the conversation forward.

If you’re still interested, please suggest the next step.

I await your response,

Kind Regards,
{Sender Details}

2. Follow-up Email to Client

Dear {Name},

I hope you're doing well. I wanted to follow up to ensure you received my email and see if you had any initial questions. I'm happy to discuss this with you further if it would be helpful. 

Thank you again for this opportunity, I'm excited about the idea of working together.

All the best,

Kind Regards,
{Sender Details}

3. Proposal Follow-Up Email

Dear {Name},

I hope you're doing well. I wanted to follow up on my proposal last week. I'm really excited about the opportunity to work together and wanted to see if you had any additional questions or concerns that I can address. 

Please let me know if there's any way I can support you during this time. 

All the best,

Kind Regards,
{Sender Details}

4. Follow-Up Quotation Email

Dear {Name},

I wanted to follow up on the quote I sent on {day}, which covered the features we can offer {Contact’s Company Name} to help you improve {pain point}.

Can I answer any questions?

I look forward to hearing from you!

Kind Regards,
{Sender Details}

5. Cold Follow-Up Email

Dear {Name},

Congratulations on your company’s recent round of fundraising! It was exciting to learn more about your story and goals. 

Have you given more thought to my proposal on improving your lead generation? I’d be happy to do a quick recap over a phone call and answer any questions you may have. 

Would you be able to squeeze in a conversation on Wednesday at 16:00? Alternatively, feel free to choose a time that works for you from my calendar: {scheduling link}.


Kind Regards,
{Sender Details}

6. Email to Follow-Up with Customers

Dear Rupert Davies,

I am following up on the proposal that I sent to you on {Date}.

If you have any questions about the proposal or discuss any aspects of it, please get in touch. I can provide any additional detail or supporting information that can support you in making a decision

Please feel free to contact me to arrange a meeting. I'm looking forward to working with you in the future.

Kind Regards,
{Sender Details}

7. Follow-Up Email after Call

Hi [Name],

Thank you so much for taking the time to speak with me yesterday about {topic}. I enjoyed the conversation and learned a lot.

I wanted to follow up with you about the {items discussed}, as well as to see if there’s anything else I can do to help move the process forward.

Please let me know if you need any additional information, and thank you again for your time.


Kind Regards,
{Sender Details}

Examples of Keywords Used in Email-

  • Name – Naveen
  • Sender Details – Naveen
  • CEO Emailformatsample.com
  • Date/Time – 15 October 2021

Tips for writing “Sales Follow-Up Email”

  • It should be short
    Follow-up emails should be even shorter than sales emails overall and yes this thing applies to the subject of your email too.
  • Be Humble 
    You can respect their hectic schedule and still be kind, amiable, and human in your follow-up email.
  • Be completely honest
    You know in your follow-up email you must be brutally honest and never beat around the bush. Just be humble and friendly and ask them about the sales offer or proposal you made.
  • Show belief
    In your follow-up email demonstrate a firm belief in the prospect’s suitability for your goods.


It would help if you kept in mind that your email must be in as simple language as possible. We hope that you liked these templates and found them helpful. We also hope that your Sales Follow-Up Email meets with a positive attitude. If you have any suggestions related to the same, do mention them in the comments below.


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