9 Influencer Outreach Email Examples in 2022

Brands face challenges when it comes to influencer outreach. Getting their attention can be challenging without sounding desperate or clingy. Influencer outreach emails are the best way for brands to make a great first impression when pitching influencers. If you are having a hard time or don’t know how to craft the perfect Influencer Outreach Email then this article will guide you.


Subjects for “Influencer Outreach Email”

To write effective email subject lines, you should use the best copywriting skills you have. For an influencer to notice your email, you must make it attractive enough to catch their attention. Regardless of how well-written your influencer outreach email is, you won’t be able to get influencers to read it without an effective email subject line. Make your subject line cool by getting quirky or funny! 

  • {Influencer name}, we’d love to work together
  • Your followers will love this product, {Influencer name}
  • Dear {Influencer’s Name}, your feed is wonderful
  • Hi {Influencer’s Name}, we admire your amazing works
  • {Influencer’s Name}, your latest posts are awesome!
  • Hey {Influencer name}, let’s do something

1. Instagram Influencer Email

Dear {Name},

I have been following your profile on {insert social media platform} and really loved your post/s on {insert topic}. {Insert another sentence about their feed that adds a human element}.

My name is {insert name here} and I work for {insert company name}. We {insert what you do/sell}. Since {insert what they are passionate about or what they like to post about that coincides with your brand}, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together!

Let me know if you are interested and I will send more details!


Kind Regards,
{Sender Details}

2. Influencer Outreach Email Sample

Dear {Name},

{Name} here from {Company Name}. We are {Description} and {What You Do}.

We’ve been monitoring your work and see you’re doing a great job with {Topic of Interest}.

Really liked what you said recently on {Channel} about {Topic}.

Also, it’s interesting to see that your online audience is growing so fast.

We’re looking for people like you to partner up and help us spread the word about {Company Name}.

Is that something you’d be interested in?

Let me know how that sounds and we can jump on a call to discuss things further.


Kind Regards,
{Sender Details}

3. Instagram Brand Collaboration Email

Dear {Name},

I love your post(s) about {insert topic here} on Instagram. {Insert another sentence or two relating to their feed that adds a human element}!

My name is {insert name here} and I work for {insert company name}. We {insert what you do or your mantra}. I am reaching out because {insert what you saw in their feed, posts and what they are passionate about and relate it to your brand’s purpose}. We would love it if you would collaborate with us {insert any collaboration specifics in mind}!

Please let me know if you are interested and I will send more details.


Kind Regards,
{Sender Details}

4. Influencer Email to Brands

Dear {Name},

I am {Name}, a fashion/lifestyle influencer who has been running a blog for 5 years already. We met each other at the presentation of your new line “Be free” last month and had a small talk. Do you remember?

I am reaching out to you today in hopes of collaborating with {insert a brand name} for the summer season. I adore all your amazing items from the previous spring-summer collection. I purchased some of them, stylized, and featured in several posts on Instagram. You can have a look here {insert a link}.

I would love to showcase some of your new items from “Be free” on Instagram and/or YouTube. It would be a good idea to shoot a video with Changing Clothes Effect for IGTV as well as Favorites of the month for YouTube. My audience adores such formats, therefore, there is no doubt that this content would get a high response. Is this something you’d be interested in?

My mission as an influencer is to convey an important message to each woman who comes into contact with my blog that runs as follows “Be yourself whatever you feel it is”. As far as I know, your brand comes out in favour of the same. Therefore, I believe my message would resonate well with your brand philosophy.

You will find attached my up-to-date media kit with relevant stats, previous collaborations, and other info.

If you’re interested in working together, please let me know asap. At the moment, I am making a schedule for the next month and would love to allocate sufficient time for your brand if we agree on collaboration.

Thank you, {insert a brand rep name}.

Look forward to hearing from you.

Have an inspiring day!

Kind Regards,
{Sender Details}

5. Email to Influencers to Promote your Product

Dear {Name},

My name is {your name} from {company name}. I've been following your {social media channel/blog} since {year/month}.

I’m in awe of your approach towards {something they care about}. Your recent blog post about {post topic} really caught my attention and resonated with me.

I’m reaching out to you because we have a product that’ll appeal to your followers. {Product name} is one of the finest {category of the product} in the market, and I’d love it if you would be willing to test and review it.

I’d love to send across a sample for you along with five others that you can gift your followers as well.

If you're interested, we can set up a phone call this week to discuss starting a collaboration.

Thank you,

Kind Regards,
{Sender Details}

Examples of Keywords Used in Email-

  • Name – Naveen
  • Sender Details – Naveen
  • CEO Emailformatsample.com
  • Date/Time – 15 October 2021

Tips for writing “Influencer Outreach Email

  • Emails should be kept short
    Never send a big email. Always limit your email to the necessary information.
  • Send personalized emails
    You can use the templates given above as a starting point, but you’re responsible for adding your details. It is not appropriate to send generic emails to everyone.
  • Actionable emails are more effective
    Your email must make it easy for influencers to talk further with brand by mentioning a time and date for them to contact the brand.
  • Start a dialogue
    This is more significant than attempting to make your proposal right away. Although it occasionally works, most of the time it is more efficient to approach an influencer first about a potential collaboration.
  • Upfront value-adding
    Offering upfront value is a potent method to start a conversation, whether it be a gift, a piece of the profits, or anything else that directly benefits the influencer. You are demonstrating how you can help rather than merely stating so.


It would help if you kept in mind that your email must be in as simple language as possible. We hope that you liked these templates and found them helpful. We also hope that your Influencer Outreach Email meets with politeness and also with a positive attitude. If you have any suggestions related to the same, do mention them in the comments below.


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