An appealing and convincing sales document delivered to clients to attract business is a business proposal email. Learning how to develop an excellent business proposal is critical to your company’s success. To boost revenue and profit, business proposal emails can take several forms and be delivered to your new or existing clients.

If you have no clue how to draft an email for your business proposal then don’t worry because there’re many people like you. This article will give you all the important insights and will clear your major doubts.


Subjects for a “Business Proposal Email”

The subject section in the email is one of the most important things as it’s the first thing the reader will read along with your name and you must make a good impression there. You must not play with this part or be informal as we advise you to be straightforward and blunt and write the subject related to your email.

If you have no clue what to write in the subject section of your Business Proposal email then the following will help.

  • A business proposal from {Your company name}
  • 5 ways we can save you more money
  • I have a proposal for you
  • A new business proposal
  • Boost profits by partnering with our business
  • Are you happy with your current supplier?
  • Can we offer you a better deal on your {service}?
  • We can save you 50% on your costs…

1. Sample Email for Business Proposal to a Client

Dear {Name},

This is {Your Name} from {Your Company Name}. We recently helped {Happy Customer Name} with their {Area of your expertise (e.g. SEO)} and we were able to achieve {result that you are proud of} in just {number of months} months.

When I came across your website, I thought we can definitely help you do the same with potentially even better results.

I am sending you a very high level proposal of how we can help you. But I would love to connect on a quick call and share more details.

Can we connect sometime this week?

Let me know.

Yours Sincerely,
{Sender Details}

2. Business Proposal Email for Services

Dear {Name},

I know your time is precious, so I'm keeping this short.

My name is {Your Name}, and I'm contacting you from {company name}. We help businesses like yours save money through streamlining services.

I've attached some information about our services and prices, to illustrate just how much we can save you. If you want to discuss this further, respond to this email, and let's arrange a meeting.

Kind Regards,
{Sender Details}

3. Email for Sales Proposal

Dear {Name},

As I've gotten to know {their company} better, I've come to believe that our services align well with your company's immediate needs and ultimate goals.

We can offer {types of solutions} to allow you to solve {specific problems they're facing}. We use different tactics than our competitors, including {differentiators from other companies in your space}.

We've consistently been recognized for our exceptional outcomes and service, like {specific accomplishments you can reference}. For example, we were able to help one of our customers {reference a specific, relevant customer story}.

Given how well our {product or service} suits your needs, I think we could do some great work together.

{Engaging question to wrap things up}?

Yours Sincerely,
{Sender Details}

4. Project Proposal Email Sample

Dear {Name},

I hope you've been well!

We've been working with you for several years now and value our partnership. We're always looking to help you save money and have developed a new proposal that outlines a new way to work together that could save you money.

{Insert proposal}.

I don't want to go into too many details through email, but I hope the basic information demonstrates the positive impact this partnership could have on our businesses.

I would love to arrange a call to go through it in more detail after you've reviewed the information here. Please let me know when you're free.

Kind Regards,
{Sender Details}

5. Follow-Up Email for Business Proposal

Dear {Name},

Quickly following up on my email from yesterday. I tried to call you but was unable to connect. I was hoping to set up a call to introduce my company, {company name}. Do you have 30 minutes anytime early next week that would work?

While I have you, I thought you might find some interest in our work with {client}. We helped them {achieve goal}, resulting in {ideally you have a % to use here, but any meaningful result will suffice}. You can read the whole story here: {Provide case study link}.

As a reminder, we're a {Your Company}, expert {or specializing} in the {Area of your expertise}. We've worked with {name 2-3 clients} and many others to {achieve goal}.

Yours Sincerely,
{Sender Details}

6. Business Proposal Email for Proposal Submission

Dear {Name},

My name is {Your Name}, and I'm contacting you from {company name}. Thanks for allowing us to submit a proposal for this exciting opportunity.

We understand you seek to appoint a new supplier and cut costs on your current contract, and we can help. In our proposal, you will find details of how we can streamline your service, saving you money while delivering the same exceptional service levels. Within the proposal, you will find a breakdown of all contract fees. We've worked hard to unlock efficiencies and deliver everything you've asked for within the cost envelope.

Please review my proposal and come back to me if you have any questions.

Kind Regards,
{Sender Details}

7. Proposal Email for Export Business

Dear {Name},

We, {COMPANY NAME}, are a company that manufactures and exports {PRODUCT NAME}. Since its establishment in {DATE/MONTH/YEAR}, our company has made a name for itself in the {PRODUCT NAME} market. That is because we believe in making only the highest quality products and supplying the same to our valued customers. We are proud of our skilled workforce, our knowledge of the market in India and abroad, and our commitment to providing the very best in customer service.

As we look to take our business to greater heights, we hope to be able to work with your esteemed organisation/company. Attached below is a detailed business proposal. You may also visit our website {LINK} to find out more about us.

Feel free to contact us if you have any queries. We can also schedule a meeting at a time of your convenience. Looking forward to hearing from you.

Yours Sincerely,
{Sender Details}

Examples of Keywords Used in Email-

  • Name – Naveen
  • Sender Details – Naveen
  • CEO
  • Date/Time – 15 October 2021

Tips for writing a “Business Proposal” Email

  • Adapted to its intended audience
  • You should always put your business proposal focus on how your solution can address your audience’s needs.
  • Reads and understands easily
    A good format should facilitate easy reading, and the content should be concise and devoid of irrelevant details and distracting tangents.
  • Have an Assertive Tone
    A strong proposal can quickly fall apart if its tone is timid. After all, why should your reader be convinced of your opinion or argument on something if you aren’t?
  • Your Business Proposal should be in a Professional Manner
    Your paper should be free of errors that could lead your reader astray or distract them. If you print your proposal, make sure to keep it safe and in perfect condition until it is delivered.


One thing that you must keep in mind is that your email must be in as simple language as possible. We hope that you liked these templates and found them useful. We also hope that your Business Proposal email gets attended to and your client shows interest in the services or products you’re providing. If you have any suggestions related to the same, do mention them in the comments below.

Lastly, we hope your business sees new heights.