10 Cold Email Templates for Sales in 2022

You are unlikely to achieve good results by sending a generic sales email to a list of prospects. Cold emails can shine when they are personalized with a touch of originality. Lead generation can be accomplished by cold emailing. If you don’t know how to write an effective cold email for sales then you’re in the right place. This article will help you in crafting the best cold email that will in no time bring lots of clients for you.

Subjects for “Cold Email for Sales”

Subject lines in cold emails are like keys that unlock the door to our messages. The subject line is the first thing our prospects see when they open our email. That’s why it needs to be good. A poorly crafted subject line could sway the recipient’s opinion of us and our communication. They may choose not to open the email or, worse still, manually designate it as SPAM, which could lead to issues with email deliverability.

  • {FIRST_NAME}, there is a more efficient way to do X
  • I have an idea on how to improve your X
  • Have you thought about switching X?
  • Want to scale up X at {COMPANY}?

1. Cold Email for Affiliate Marketing

Dear {Name},

Just saw the news about {trigger event}. Congrats!

Usually when this happens, {insert value prop} becomes a priority. So, I thought you might be interested in finding out how we helped {similar company} {benefit}.

I know things at {company name} must be crazy now, but If you’d like to learn more, let’s set up a quick call.

How does {specific day and time} look on your calendar? Alternatively, here’s a link to my calendar or feel free to send me yours.

All the best.

Kind Regards,
{Sender Details}

2. Best Cold Email for Sales

Dear {Name},

I have an idea that I can explain in 10 minutes that can get {company} its next 100 best customers.

I recently used this idea to help our client {SaaS company/competitor} almost triple their monthly run rate.

{Name}, let’s schedule a quick 10-minute call so I can share the idea with you. When works best for you?

All the best.

Kind Regards,
{Sender Details}

3. Cold Email for Meeting

Dear {Name},

In working with other {industry or position}, one Of the key issues they're struggling
 with is {key issue}.

This past year we helped numerous companies to {business driver}, resulting in
 {money saved, revenue added, productivity increases}.

If this is something you're challenged with too, let's set up a meeting. I have some ideas
 that might help.

All the best.

Kind Regards,
{Sender Details}

4. Sales Cold Email for Recruitment Agencies

Dear {Name},

I hope this email finds you well.  We had reached out a while back regarding opportunities with a well-known technology company.  Obviously, things continue to go well at {CompanyName}, but your name resurfaced in regards to a specific opportunity that I thought might be of interest.  

They have a strong track record with candidates that come from a similar background.  I thought it made sense to reconnect given the specific nature of the search as we approach bonus season.  

If you are interested in a chat to learn more, please let me know when would be a convenient time for you.  Thank you again for your time. I look forward to hearing from you.

Kind Regards,
{Sender Details}

5. Cold Email for Graphic Design

Dear {Name},

{Your Name} here from {your company name}. I first wanted to say that I love what you’re doing at {their company name}!

Small businesses can struggle to customize their website design using the limited templates {Squarespace/Shopify/website they are using} has to offer.

I create custom website designs that work with {website platform} templates to drive more sales to your business. Now that almost every business is online, having an optimized website design is essential! 

Would you be interested in discussing how to optimize your website design to convert more sales? 

I’d love to have a quick call sometime soon if you’re open to it. Would tomorrow at {Time} or {Time} PT work for you? 

I’ll be happy to hear from you.


Kind Regards,
{Sender Details}

6. Warm Sales Email

Dear {Name},
Thanks for your time.

Your business is well known in the industry, and I would like to introduce you to my company as a potential channel partner.
I am head of sales department working at {Company Name}.

I am looking for high-quality partners that have been operating in the space of ____________________ for at least 2 years and have an established customer base with a strong reputation. 

The product is _______________ - this helps just about anyone {business owners or not} sell better online by automatically finding their best customers, reaching out to them using email/SMS/In-app messages, and getting more sales! 

With so many channels competing these days, it's tough to get attention, but I'm confident that this solution can help you stand out from the competition.

Have a look at some of the success [Video] stories from our Prospects. For more details, you can reach me {Email adress}


Kind Regards,
{Sender Details}

Examples of Keywords Used in Email-

  • Name – Naveen
  • Sender Details – Naveen
  • CEO Emailformatsample.com
  • Date/Time – 15 October 2021

Tips for writing “Cold Email for Sales

  • Find Eligible Prospects
    Make sure you’re reaching out to the appropriate people before you start composing a cold email.
  • Choose the Correct Contact Person for Your Email
    It’s time to locate the best contact to approach, ideally a decision-maker if you’re working with a list of business prospects.
  • Be Brief
    Don’t go on and write unnecessary information in the email. All you have to write are things like your name, something about your company and your ideas for their business.
  • Let them know
    Let them know that you’re available and indeed interested in meeting with them and for that, you can put your contact information in the end.


It would help if you kept in mind that your email must be in as simple language as possible. We hope that you liked these templates and found them helpful. We also hope that your Cold Email for Sales meets with politeness and a positive attitude. If you have any suggestions related to the same, do mention them in the comments below.


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